Are you looking for free things to do with the family this Easter holiday in Leicester?

Why not nip into town with the kids and join in BID Leicester’s city centre Easter Egg Hunt?

All you need to do is follow the clues on the LoyalFree App trail to find eggs hidden around town. Scan the QR Code at each location to claim your free chocolate egg at the end!

Yes, the hunt runs directly through the LoyalFree app so pop over to download it now if you haven’t already. Now it’s time to get out in town and find all the eggs so you can be in with a chance of winning a special selection of prizes. 

Anyone who successfully finds all the eggs and scans each QR code will be entered into a competition to win this egg-stravagant Easter bundle worth £100!⁠ Not only that but just by completing the trail you’ll also be entitled to your free chocolate egg.

  • £30 pizza voucher from Dough What
  • A special edition 800g handmade Easter egg from Cocoa Amore
  • 2 Cath Kidson spring print mugs (kindly donated by John Lewis)
  • An Easter Jellycat plush toy

The LoyalFree app is available to download for free from As well as hosting trails and competitions such as the BID Leicester Easter Egg hunt, you’ll also find a wide selection of special offers to be redeemed right across the city centre.


Our BID Spotlight features are brought to you in collaboration with BID Leicester.

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