Leicester based specialist food producer, Positive Kitchen, is on a mission to thank frontline NHS staff by organising the biggest cake giveaway in history.
Yes, the free from, vegan and friendly food brand, set up by husband and wife team Aatin and Helen Anadkat in 2019 has focussed on creating gluten free and plant based essential products such as butter, cheese and bread that support key sectors as demand for food has surged.
Now through the lockdown period, with a surge of consumer orders and those wishing to send gifts, they hope to turn this into a way to allow all their customers to show their appreciation for the dedicated and hardworking NHS frontline staff and NHS volunteers.
Options include luxury coffee cakes, signature brownie gift boxes, luxury chocolate and raspberry cakes and so much more. For every box of cakes or brownies you order, they’ll gift one to frontline NHS staff and volunteers.
Aatin explains, “The idea came about when we saw the influx of gift and care package orders with positive and loving messages via our site. It reminded us that family, friends and community are still very much at the centre – just in a different way.”
“We thought about what we could do to support the community and how great it would be for the entire frontline NHS Staff and every NHS volunteer to receive a donation of cake from us to show our thanks and remind them that they along with so many others right now are our heroes who definitely deserve a treat!”
Aatin and Helen have always put sustainability and low environmental impact at the heart of their business and are now focussed on supporting the wider communities at a time when unity is paramount.
Helen continues, “We have several motivations for doing this. From seeing first hand the positive impact the NHS staff have had on family and wanting to thank them through to marking the launch of our direct to consumer platform by doing something special and making a difference.
“Above all else we want people to feel positive and realise through all our actions we can have a great impact on our communities and make a difference.”
Positive Kitchen & Co will match every single purchase made on their website www.positivebakes.co.uk like for like and donate on your behalf to the NHS front line staff and volunteers from the 27th March 2020 onwards.
Customers can view the full range of cakes and flavours, as well as order online and expect next working day delivery subject to demand via the website www.positivebakes.co.uk.