So just where is the modern gent these days meant to buy their grooming products from? Well those in Leicester and further afield are now getting a helping hand from the exclusive new men’s lifestyle and luxury grooming e-store, The Modern Gentleman, and we popped down to the launch to see what it’s all about.

Held at Everyman Barbers on Horsefair Street, we were introduced to the concept, which features the latest in high-end male skin and hair care products, along with the latest in barbering advice and top tips on how to live the life of a modern day gentleman. With so much on the market for women they’re really nailing this corner of the market and the crowd at the launch seemed keen to find out more.

The Modern Gentleman brand was the brainchild of Leicester-based entrepreneurs Danny Gohil and Rajvee Purohit who noticed a gap in the market for men’s grooming products.

The idea for The Modern Gentleman goes back to 2012 and it came from my frustration at the lack of choice for male grooming products.  In comparison to the girls, it wasn’t easy to find grooming products designed specifically for men.  So, we started doing some homework,” said Danny.

modern gentleman leicester


The Modern Gentleman website is your one-stop-shop that brings you 24/7 access to the best grooming products in the world.  We have everything from hair styling ranges, shampoos, conditioners, moisturisers, shaving oil, beard oils and much more.  These products are from brands that you won’t find on the High Street and who we think are the best in the world.  But we don’t just leave it there, our website also offers style advice, lifestyle content and tips to becoming the best you can be.

The site launches with a curated range of luxury grooming products for men from brands such as Agua De Colonia, Apothecary 87, Concentrada, Fresh Body, Marvis, Swell and Vitaman. These international brands have been carefully selected for their excellent quality and their evident results.

cool as leicester

Alongside the grooming tips and advice, the launch was also supported by local favourites including Everards and Cocoa Amore offering out tasty treats to the guests and thanks to everyone in attendance supporting a raffle to win a bundle of goodies they raised £350 to support Prostate Cancer UK.

the modern gentleman leicester

Whether it’s for yourself or someone else (Father’s Day is just around the corner) head on over to to find out more.