As Valentine’s Day is once again on the horizon, one business that knows all about that market is Moments Cards, Gifts & Party, who have been based in Leicester since 1988. We caught up with the owners to find out more about the shop based on Market Street and their online business.

Moments Cards, Gifts & Party specialise in the best helium balloons for individuals, venues and events, greetings cards, photo banners, photo balloons and other bespoke party decorations. Since opening in Leicester in 1988 they have seen the city’s retail scene and online business completely change, but the independent business has remained at the forefront of Leicester’s party scene.

“Moments have been established since 1988 serving Leicester and surrounding areas. Delivering and decorating venues with the best helium balloons & disposable party ware. We really aim to make our client’s special day enjoyable and stress free with our fantastic customer service from start to finish. We associate ourselves only with quality, expertise, reliability and professionalism.”

“We also specialise in greeting cards for all occasions, gifts & balloon decorating including screen printed personalised photo banners on high quality vinyl material for any occasion/event, personalised bubble balloons, photo balloons and organic balloon displays for all occasions.”

Confetti filled personalised balloons


In a time when retail is more competitive than ever, when the high street is battling against online companies and when Valentine’s Day is promoted across every platform, in every restaurant, and at every opportunity possible, it can be difficult to stand out.

“Our customer service is second to none and our competitive prices bring customers back time and time again. As well as our popular greetings card range, we cater for events of all sizes, we supply birthday balloons for parties at home to weddings balloons in banquet halls but the level of customer service remains at our very highest for all events, big or small.”

Party decoration balloons

In terms of location, Moments are based on Market Street in the city centre, a location that they’re really happy to call home. “We love being on Market Street as it’s a very friendly street. It allows us to be in walking distance from DMU, LRI, local offices in New Walk and other businesses in the area.:”

Valentine’s Day is a huge occasion for anyone selling greetings cards, and it’s followed closely afterwards by Mother’s Day, another massive seller in the annual card calendar.

A huge range inside the Market Street shop


“We stock a variety of products from different suppliers and all our products are hand picked with over 30 years of experience in the industry. We have gained experience in what people are looking for and aim to deliver by choosing products from different suppliers all over the Midlands. Valentine’s Day and Mother’s Day are both very big for us. During the wedding season we sell special title cards for family, unique & traditional wedding gifts and provide wedding balloon decorating service around Leicestershire.”

“We take pride in delivering a friendly & personal service to all our customers, regular and new. I hope that’s what keeps people coming back to us.”

Next time you’re looking for that special card or balloons and party ware for your special event be sure to visit Moments on Market Street. The personal touch from a local independent retailer is always a better experience than going online. You can find out more about Moments via their website and by following them on Facebook or Twitter.


Our BID Spotlight features are brought to you in collaboration with BID Leicester.

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