Cool As Leicester is delighted to announce the launch of Leicester Merch Aid, which has been set up in a bid to raise funds for local independent businesses during Covid-19. 

Cool As Leicester set about pairing up independent businesses with local designers in order to create a range of special edition t-shirts (or other merchandise items). Through the platform businesses can have their own branded merch items for sale and know that profits will be paid directly back to them, with no hassle of stock handling, production or shipping.

Leicester Merch Aid

For every t-shirt that is sold you’ll be supporting a local independent business. Profits go back to the business in question (with a small % for the talented designers too), so through purchasing an item you can rest assured that your money will go towards helping them bounce back after the pandemic, as well as supporting Leicester’s creative talent pool. 

leicester merch aid

It was important to Cool As Leicester to keep all aspects of the project within Leicestershire, and this has been achieved through partnering with Penny Crayon Custom Clothing, based in Loughborough, for all printing and handling. 

Alongside the independent merch is a small range of our own Cool As Leicester branded items. Through purchasing any of these items you’re helping us to continue being able to support independent business and big up everything great about Leicestershire. 

leicester merch aid

If you’re an independent business owner in Leicestershire there is still plenty of time to get involved. Head over to the Get Involved section on the website. Likewise, if you’re a designer and have a local business you’re keen to support then we’d love to hear from you.

Independents with items currently on sale include Bru, Caddyshackers, Crafty Burger, Crafty Sew & So, East Street Lanes, The Bloom Project, The Soundhouse, Very Bazaar and West End Brewery, with additions to come including Phoenix, 33 Cank Street and The Real Ale Classroom.

To view the full collection head over to


leicester merch aid