Meatcure began life in Market Harborough in 2014 before expanding to Leicester, Bedford and now Hinckley, so we went along to their newest venue to see if they’ve managed to retain their independent charm as the business grows.

The newest member of the Meatcure family is situated at The Crescent in Hinckley, a new centre which also houses a Cineworld, Prezzo, a micro ale and cider house and a number of other casual dining establishments. The location in the middle of town is perfect and the Meatcure setting stands out with their full glass fronted exterior, outdoor tables and typical minimal but trendy Meatcure interior.

meatcure hinckley

Now offering Kids Eat Free all through the week from Monday to Friday, there were a number of families in the restaurant, which was lovely to see. With kids being able to choose from burger, hot dog or chicken, plus an ice cream to finish, it’s a nice easy option for parents, especially with the school holidays coming up. That said, with the large bar area and al fresco dining option the restaurant also offers a great after work stop or evening out with friends.

Food wise, Meatcure have recently launched a new menu across all of their restaurants, which retains all of their old favourites but with a few twists. They’ve brought back the Rocky Balboa (beef patty, double cheese, beer pulled chicken, smoked bacon and smoked mayo), which was their most popular ever special, as a permanent fixture, and added on a number of pouring options (brisket beans, cheesy sauce and chilli). They’re also now running a monthly special, which for July is Wanda, a lightly battered fish fillet with beetroot and caramelised onion chutney, dill pickle and red onion mayo.meatcure wanda

Already being a Meatcure fan and wanting to try something new opted for the Wanda special along with their classic Royale with Cheese. Whilst Meatcure no longer offer fries with the burger as standard, the burgers are now cheaper to compensate for this and a large portion can be yours for just £2.50 (choice of plain, rosemary salt or paprika). Plus if you’re trying to be vaguely healthy it can be handy to not have them there as a temptation!

meatcure royale

The food was served very promptly with friendly service from restaurant manager, Nick, and certainly didn’t disappoint. The Wanda is a perfect light option with its delicate batter and tasty beetroot and caramelised onion relish, it’s a great summer dish and one that’ll convince you it’s still ok to order dessert afterwards! The Royale with Cheese, as always, impressed with the smoked patty flavour enhanced by the added streaky bacon. With an additional portion of chips ordered there was plenty to share and it ended up costing less than it would have on the old menu when chips were included as standard. Winner.

Dessert? Of course. Meatcure offer a selection of Sundaes (peanut butter, lemon meringue, strawberry shortcake and chocolate Oreo) as well as Waffles (fruit & cream or ice cream & chocolate sauce) plus milkshakes (peanut butter, banana, strawberry or chocolate). We opted for a chocolate milkshake and an ice cream & chocolate sauce waffle, both of which cause real life gasps as they were brought to the table.

meatcure milkshake

Firstly, the milkshake, which was in a large Sundae glass with chocolate sauce poured all around the inside, with added cream on the top plus more chocolate sauce. Definitely more pudding than a drink, but absolutely delicious! Then the waffles, which were much larger than expected! 2 large gooey cinnamon waffles came covered in ice cream, chunks of Oreo with lashings of chocolate sauce and proved too much for us to handle as we upsettingly left part of it uneaten. Don’t get me wrong, it was ridiculously good, but on reflection one that we could have shared having just devoured the burgers.

meatcure waffles

Having become familiar with their Market Harborough and Leicester restaurants over the past couple of years it was interesting to see how Meatcure would transition into Hinckley, but The Crescent seems such a perfect fit for their brand. The happy hour which offers 2 for 1 drinks every day between 5-7 pm is the perfect after work solution and we can see them being very busy indeed throughout the summer and school holidays with the reasonably priced menu.

The interior is minimalistic and on trend, as we’ve grown to love from Meatcure, and with the friendly service to boot we wouldn’t hesitate in returning. For your next visit to Hinckley town centre it’s definitely one for the to do list!

Meatcure Hinckley is located at The Crescent and the full menu details can be found at You can also follow them and keep up to date with offers and specials on Twitter.