Get Saturday 29 November in your diaries as it sees the launch of the first OPEN store in Leicester.

OPEN is a new British menswear retailer that will be opening its doors this Autumn – online and on the high street. Delivering a no nonsense approach to modern menswear, OPEN puts design quality & value at its core. To celebrate the opening, the brand will be hosting a special in-store shopping event with complimentary Smoothies, Krispy Kreme doughnuts and a chance to record your first visit to an OPEN store with our special instagram photo booth.

Focusing on the key trends for the season and essential wardrobe staples, the brand’s product offering is designed to appeal to men of all ages who take pride in the way they look every day. From the £5 tee to the £40 parka, attention to detail runs through every element of each product.

Open's Gables Parka Jacket RRP £40
Open’s Gables Parka Jacket RRP £40

We aim to deliver a simple no-nonsense approach to menswear premium quality at affordable prices in a clean modern, easy–to-shop environment.” said Stephen Galea, MD. “We are excited to see how our customers respond to us.

Clean branding and packaging all combine with the shop’s modern interior to make OPEN the ultimate shopping destination for men who crave a‘no fuss’ retail experience. The brand’s omni-channel approach from the start allows customers to engage with the brand in a way that fits their lifestyle.

The store will be located in Highcross and why not choose all your favourite items online now at the OPEN website.