Jellyrolls, the Leicester based independent designer childrenswear and ladieswear retailer partnered up with the likes of other local independents Pilot, Wellgosh and Divine Boutique in a fashion show last week that catered for all ages. Showcasing their latest AW15 collections, available to buy now, the stores decided to join forces in the run up to Christmas to remind people why shopping independent is best in Leicester.


There are so many wonderful shops out there that are being overlooked and ignored in favour of bigger chain stores in the shopping centres in the City’ says Hayley Girardier, Managing Director of Jellyrolls. “We wanted to put on a show that will really impress people and make them stop and think where they’re going to head to over the Christmas period, and to actively choose to visit independent retailers, and events showcasing these retailers like the Stoneygate Christmas market. We’ve partnered up with some fantastic retailers from the High Street, Loseby Lane and the Silver Arcade, and we can’t wait to show everyone that the best things really do come in small packages!

Held at the stunning City Rooms on Thursday 12th November from 6pm-9pm, the night included several childrenswear shows, with around 30 local Leicester children all strutting their stuff down the runway, with all clothing from Jellyrolls’ store on the High Street. Brands shown included Lil Devius, Juicy Couture, Bossy and more. There was also three runs of menswear catwalks from Pilot and Wellgosh, aswell as womenswear from Jellyrolls, Pilot and eveningwear specialists Divine Boutique.

Hair was prepped by stylists from Jordans salon in Leicester, and Sue Hawley salon in Derby, with makeup by students at Leicester College. In between shows, local Leicestershire singer Lizzy Rushby took to the floor to perform some beautiful covers of classic 30s, 40s, 50s songs, which were very fitting considering the backdrop of the Grade 1 listed City Rooms and attendees were able to peruse tables and rails of accessories from the brands involbed. There was also a raffle on the night, with prizes from local restaurants, theatres, clothing and accessory brands, health spas and much more.

The proceeds went to Hope Against Cancer, a local charity that helps fund research into cures and healthcare regarding multiple cancers. Nigel Rose, the Chief Executive of the charity was in attendance on the night and even made a speech about how important it is, and how grateful they are of events such as the Fashion Show which allows them to carry on with their important work.

Visit the Jellyrolls website.