Bring Leicester to life this Christmas with new AR experience

leicester christmas

If you’re looking for something to enjoy with the children this Christmas, don’t miss the brilliant new festive AR experience taking over Leicester.

The new Interactive Adventure now gives gamers of all ages the chance to experience a fun, free Christmas AR experience here on the streets of Leicester.

The idea behind the free app-based game is to introduce a new AR experience to the popular Christmas Tableau scene in Leicester, bringing colourful Christmas characters to life and encouraging families to come into the city centre. Many of the games are accessible from anywhere, allowing visitors to play in the warmth of their homes.

If you’re out in town then look out for the special opportunities to dive deeper into the experience. In Town Hall Square, players scan signs to find Santa’s Helpers hidden within the Christmas Tableau scene. Once found, they burst into life through the mobile device. Enjoy a game of ‘Snowball Dodge’ with them, helping them weave their way around the square to avoid being hit – and be warned, some helpers are better than others! Elsewhere in Town Hall Square, the app will unlock a secret door that gamers can walk through into a magical Winter Wonderland, home to polar bears and penguins.

christmas leicester

Players can go on a hunt for Reindeer Dust around the city centre by finding signs displayed in the windows of over 60 businesses. Once enough has been collected, the Reindeer Dust can be thrown in the air to help Santa fly across the sky. Reindeer Dust translates into points in the app, and everyone playing the games will add to a huge grand total. Together, players in Leicester need to collect enough points to light up the AR tree in time for Christmas!

Once unlocked on the city streets, any of the experiences can be played at home or anywhere else.

There is also a virtual Christmas Express train, which players can hail down and place anywhere in the city centre or at home, controlling its speed as it rides the rails around the tree – there’s even a whistle to pull!

The trail has been specially commissioned to bring the characters from the Christmas in Leicester campaign to life. Once players open the AR, they can take comical selfies and record movies with the characters as a souvenir of their Festive Adventure – a joy for young and big kids alike!

Players can share their photos and videos on social media using #ChristmasinLeicester to show off their new AR friends.

The trail is live in the city until Thursday 6 January and is completely free for families and groups to take part in. The app can be downloaded from the App Store or Google Play – search ‘Leicester Interactive Adventure.’

Visit the website to find out more: