BID Spotlight: Winter style with Jones The Bootmaker

As winter settles in and we have to swap sandals for boots, Jones The Bootmaker in Highcross is one destination on our shopping list.

Looking at the latest must have winter styles and planning outfits for bonfire night and beyond, Jones The Bootmaker is on hand to keep your feet warm and stylish this season, with brands from Barbour to Gabor.

We caught up with them for this week’s BID Spotlight to find out more.

Tell us about Jones The Bootmaker, the brand and the styles you stock?

Expertly crafted footwear est 1857

When our founders Alfred & Emma Jones first opened the doors to their shop in London over 160 years ago, they unveiled a world of fine craftsmanship for you to discover. Behind every shoe lies a devotion to our shoemaking heritage, and at Jones Bootmaker we pride ourselves on retaining timeless footwear traditions and use our past to remain ever present, whilst keeping up with the demands of today. Fashions change, but our vision for exquisite craftsmanship has always remained. Throughout the years, Jones Bootmaker have carefully selected styles to bring out your personality at first glance and leave a lasting impression. Using the finest quality materials with traditional design details that you would expect, our footwear collections are curated with a light-hearted sense of fun and occasion. Today we stock over 40 different brands, from Barbour to Birkenstock and Gabor to Rieker, you can find all this and more in one of our 30 nationwide stores or online at

As we head into the winter season, what new stock to have in store?

This season we relish the opportunity of stepping into opulent surroundings and revelling in extravagantly glamorous dressing, finished with the simple, clean lines of a classic shoe or boot in luxurious leather. The Jones AW21 collection offers timeless styles refreshed with uplifting shapes that will step you effortlessly and elegantly through every occasion.

Find gloriously versatile boots for her, cut from smooth leathers and nubucks, their figure-hugging silhouettes will make easy work of adopting the season’s trends. Our Tailor Made boot collection has been carefully crafted with an extended range of size-inclusive calf fits, promising a true fit for all women.

For him, look to the classics and cherish the finish, quality of material and craftsmanship of a brogue, monk shoe or Derby as you entertain or return to the workplace. Channel your inner Duke as you walk your grounds in leather or nubuck boots. Our Loake by Jones partnership continues with a new set of handmade shoes crafted in the UK, and sustainable trainers and slippers complete our responsibly sourced offering.

What’s your favourite thing about your position in Highcross?

We have a very great location in with loads of footfall. This could also be because of the muffin stand opposite, come for the muffins and stay for the shoes! Also the smell coming into the shop is to die for, it really enhances the shopping experience.

How is the store gearing up for Christmas and the festive shopping season?

All our AW will get you into the festive feeling! We have a large range of both ladies and gents slippers to help you get cosy this Christmas or pick up a special present for a loved one, with big brands including Barbour, Birkenstock and FitFlop and even our new recycled range. Get ready for all those festive parties with your footwear and accessories sorted at Jones Bootmaker!

What are some of your favourite styles you have in store?

We adore the Gabor range! They come in all styles from casual to dressy and are always comfortable. The whole range is our favourite and nothing isn’t wearable, from boots to trainer and everything in between. To pick a favourite would be like picking a favour child!

Where can people find out more about Jones? 

Head into our store at Highcross and have a chat to one of our lovely members of staff or look for us online at

Stay up to date with all the latest on our social channels – @ JonesBootmaker on Instagram, Facebook & Twitter.

You can also sign up for our catalogue and email updates for offers and more, ask in store for details.

Jones The Booktmaker can be found on the Upper Mall at Highcross.


Our BID Spotlight features are brought to you in collaboration with BID Leicester.

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