BID Spotlight: New campaign launched to support Leicester’s Independents

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Leicester’s independent scene is packed full of wonderful shops, bars, cafes, restaurants, music venues, makers and more. Now BID Leicester and partners have launched a new campaign to highlight the independent community and encourage consumers to shop and eat local. Plus there’s an opportunity to win some brilliant prizes.

Using the slogan of “We’re in” businesses are encouraged to display the logo in their windows so customers know which businesses are independent as they pass by, encouraging more local support. In addition, there will be a dedicated website with full listing of the city’s independent businesses, social media channels and full advertising campaign.

To celebrate the launch there is an ‘Independents Weekend’ running this weekend across 28 and 29 September. If you have the LoyalFree app downloaded you’ll be able to check out some great deals and show support for the We’re in campaign. There will also be events taking place including Chocolate Tasting at Gelato Village.

independent leicester

 

One lucky winner is also going to grab an amazing prize of the “Ultimate Independents Weekend”. The package includes some amazing prizes:

  • Overnight accommodation at St Martins Lodge
  • Chocolate Workshop at Cocoa Amore
  • Shopping vouchers for SET and Pilot
  • Treatments at Femi Beauty
  • Goodie bag from Harriman & Co
  • Bottle of bubbles courtesy of Exchange Bar
  • Private whiskey tasting at 23 Wine & Whiskey
  • Plus delicious meals and treats from James Café Bistro, Gelato Village, King Richard III Pub & Chophouse and Queen Victoria Arts Club.

If you fancy your luck (and, as we always say, you’ve got to be in it to win it), then you can enter the competition now via the Independent Leicester website.

independent leicester

Simon Jenner, BID Director, commented, “We are incredibly proud of the independent businesses we have in Leicester and are very much looking forward to highlighting who they are, what they do and the stories and personalities behind them.”

Further supporting the ‘Independent Leicester’ message, BID Leicester has worked with Arch Creative and Fraser Urquhart Media to launch the campaign, both of whom are independent businesses.

For more information about the campaign and Leicester’s thriving independent scene visit the Independent Leicester website. You can also follow on Facebook and Instagram.

 

Our BID Spotlight features are brought to you in collaboration with BID Leicester.

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