BID Spotlight: Hamleys gears up for Christmas

hamleys leicester

Hamleys is one of the most famous toy stores in the world and earlier this year they opened a unit in Leicester, downstairs at Highcross.

As Christmas approaches, retailers are looking forward to a busy period and high footfall following last year’s cut back shopping activity in town. With Hamleys set to enjoy their first Christmas in Leicester we caught up with Manager, Gary, to find out how they’re preparing for it all.

What do you expect to be some of the big sellers this Christmas?

We’re one of the main LEGO stockists in Leicester so we expect that will be popular. Everyone loves LEGO and it’s such a go to gift. We also find that our core range of Hamleys bears are hugely popular all year, but especially at Christmas. There’s so much tradition behind them and people collect them, big and small.

hamleys leicester

How are you preparing for the busy festive period?

We’re currently looking at our different store promotions that will be available. This may be that when you spend so much in store you can get a Hamleys bear for a discounted price, and we’re also looking at launching some promos around board games, with the idea of families coming together this Christmas.

We’ll also be seeing more of our big Hamleys bear as we approach Christmas. We have a giant Hamleys bear that makes appearances on special occasions and we’ll be looking for him to be making regular appearances as we get closer to Christmas. It’s great for the kids.

What else have you got coming up in store?

Well, this weekend is Halloween so we’ll be having lots of Trick or Treat fun and giving away sweets with different games. We’re also going to be setting up an inflatable bowling game that kids have a go on to try to win too. There’s always something fun going on when you visit.

hamleys leicester

You always have toy demonstrations happening in store, do you think this is what adds to making Hamleys unique?

Yes, our toy demonstrations are very popular. From remote controlled cars to fishing games, it enables children to get hands on and see what they enjoy before buying. We also often have promotions available on the toys being demonstrated too so you can pick up a deal.

What’s your favourite thing about your location in Highcross?

Highcross is great. There’s such a buzz in the centre during school holidays and they’re very supportive to retailers in organising events throughout the shopping centre to help drive additional footfall.

hamleys leicester

What do you think sets Hamleys apart from other toy shops?

I think we have a very traditional feel, and everyone knows the famous Hamleys bears. We’re also very hot on customer service and make it a priority to interact with children and customers in the store. Through interacting we can often find out what children specifically like and help to make suggestions of other toys or products they might enjoy.

Hamleys is located in the Lower Mall at Highcross.


Our BID Spotlight features are brought to you in collaboration with BID Leicester.

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